Airtel

When we looked at the telecom market a decade ago, competition wasn’t about speed alone—it was about lifestyle. The problem was clear: subscribers saw us as just “a network.” We wanted to be more—a digital partner.

The difficulty lay in scale. How do you serve over 350 million users with more than just connectivity? Our solution was partnerships: bundling content, cloud, and now, intelligence. The tie-up with Perplexity was a bold experiment—offering AI as a perk. Skeptics called it a gimmick, but early results proved otherwise. Engagement rose, churn dropped, and we saw customers valuing us beyond data packs.

Today, Airtel stands as more than a telecom company—we’re a digital lifestyle enabler. We’ve invested in 5G rollouts, edge computing, and AI partnerships, aiming to power India’s digital economy at every level. Our future is about embedding intelligence in the network itself—so that every call, stream, and search feels effortless.