Zomato (Eternal Ltd.)
When we launched, the problem was hunger and convenience—how to get good food fast. Zomato became synonymous with food delivery. But success bred a new challenge: perception. We were diversifying into Blinkit, Hyperpure, and events, but the name tied us only to food.
The solution was identity. By rebranding the parent company as Eternal Ltd., we separated brand from business. Zomato remains the app you order food from, but Eternal became the umbrella that represents our wider mission.
Today, Eternal oversees a portfolio that touches daily life: food, groceries, events, and restaurant supply chains. The rebrand gives us clarity internally and strength externally.
The next chapter is about building a conglomerate that outlasts trends. Eternal is our statement that we’re not just chasing orders—we’re building businesses meant to last generations.